About Little Foxes Marketing.

First, a bit about you.

What your LinkedIn profile says you do: You are a professional in the education space, tasked in some way with marketing or growing your institution’s enrollment.

What you REALLY do: You wear multiple hats, get invited to way too many meetings, provide marketing help to several departments (some of which have nothing to do with enrollment), don’t have enough time to stay up on the latest edu digital marketing trends, are viewed by other departments as a service (and not the strategic leader you are), and are buried under an inbox that is mounting daily.

Oh, and somewhere in there, you need to carve out the time to develop strategies that will generate more qualified enrollments for your institution.

But maybe you:

• Aren’t sure if your institution has the internal bandwidth to digitally market its programs

• Don’t know which marketing channels are the right fit

• Are worried your institution isn’t even getting noticed online

Regardless, you want your enrollment to be growing quicker.

You’re confident that there’s a better way. You’re ready to level-up your marketing. You just don’t know where to begin making that a reality.

You are not alone. We started Little Foxes to help education professionals like you fuel enrollment growth through strategic digital marketing.

Now, some background on us.

Little Foxes Marketing provides strategic digital marketing solutions, specifically crafted to the needs of our education clients.

Education expertise.

One of the biggest frustrations we hear from our partners is, “Marketing agencies don’t understand us!” Many agencies work with a school client or two, but they likely also have clients who operate in construction, retail, or real estate - and the truth is, the education industry is very different.

We know it’s a bachelor’s degree, not a bachelors degree. We know the difference between leads, applications, accepted apps, deposits, and enrollments, and how they are all related. We understand the nuances of the education sales cycle and seasonality. We have an in-depth knowledge of who your target audience is, where they spend their time, and what their pain points are. And we have a proven track record of identifying and converting prospective students through SEO, paid search and social media tactics.

Focused on digital.

Using digital marketing allows us to provide quick, cost-effective, and traceable results for our clients. Our digital strategies are composed of three core elements:

• Search engine optimization (SEO): as long as people still use Google, EDUs and ORGs need to perform SEO. SEO will produce your cheapest, highest converting prospective students

• Paid search marketing (SEM): Advertising via search engines offers low-investment options that quickly elevate your digital presence, expand the top of your funnel, and capture prospects in their moment of intent

• Social media marketing (SMM): Social media is where your target students and parents are spending their time, and each platform offers unique targeting capabilities that paid search alone can’t match

Managed-for-you.

Our business is customer service. It’s the main reason our clients re-sign with us year after year. While all of our work is focused on achieving tangible results, our motivation is to make life easier for our clients. We do that by:

• Increasing your bandwidth—and peace of mind—via our supportive team of doers and problem solvers. One newer client commented on how nice it is to be sleeping through the night again!

• Providing and executing a prescient digital strategy, keeping you out of the weeds and up where you belong

• Being available for ongoing strategic discussions as circumstances evolve and new challenges arise—even if they don’t fit neatly into the box of one of our services