Qualified MBA leads at $19 a piece. Really.
The Picture
A “Public Ivy'' institution has earned premier rankings, accolades, and a reputation that most institutions can only dream of. However, not enough people are aware of the university’s graduate business program offerings, so they partnered with LFM to grow awareness and generate more potential students for it’s on-ground MBA cohorts.
The Plan
Growing any program is challenging, but the in-person MBA market has become particularly difficult, requiring LFM to think outside of the box.
As a part of the wider digital strategy, LFM designed and managed a LinkedIn Conversation Ads campaign. LinkedIn Conversation Ads allow us to deliver customized messages directly into a prospect’s inbox when they’re active on LinkedIn. You can target based on things like age, location, education level, job title and industry, which makes this tactic ideal for promoting graduate and professional degrees. But the best part is that you can use Conversation Ads to verify a prospective candidate’s interest, resulting in a marketing-qualified lead.
If you’ve ever heard something like this from a recruiter: “we have not been able to get in touch with these prospects"“, then Conversation Ads might be for you.
The Payoff
The results below speak for themselves.
$19 cost per marketing-verified lead
79% open rate on prospecting emails
Largest-ever MBA applicant pool and program enrollment