How to Create a Delightful Admissions Process Page
Most users visit an admissions process page with a goal: to understand the steps they need to take to apply. Therefore, we want to make sure the key information is clear, concise, and easy to follow. Below is a step-by-step guide to writing an engaging and easy-to-navigate admissions process page.
How to Create an Admissions Page that Stands Out and Converts
For an independent school admissions process page, clarity and user-friendliness are key, as parents are looking for straightforward information to make decisions. This is crucial for helping prospective parents understand the value your school offers and how they can attain it.
1. Start with a Warm Welcome
Use a friendly tone to introduce the admissions process.
Highlight your school’s commitment to making the process as seamless and supportive as possible.
Example: “Welcome to [School Name]! We’re thrilled you’re considering joining our community. Our admissions process is designed to help us get to know your family and ensure we’re the right fit for your child’s educational journey.”
2. Outline the Steps Clearly
Break the process into manageable, numbered steps. Use headings or icons to make the steps visually distinct:
Step 1: Inquire or Contact Us
Include a contact form, email address, or phone number for families to reach out.
Mention any downloadable brochures or open house dates.
Example: “Have questions? Start by reaching out to our Admissions Office! Fill out our inquiry form to receive our information packet or schedule a call with one of our admissions counselors.”
Step 2: Schedule a Campus Visit
Emphasize the importance of seeing your campus and meeting staff.
Provide a link or form to schedule a tour or open house.
Example: “Seeing is believing! Join us for a personalized tour or attend one of our open houses to experience the [School Name] difference.”
Step 3: Submit an Application
Explain where and how to apply (online application portal or PDF download).
Provide a checklist of materials needed (e.g., transcripts, recommendation letters, application fee).
Example: “Ready to apply? Submit your online application and include the following:
Completed application form
Recent report card or transcript
Teacher recommendation
$50 application fee”
Step 4: Student Assessment
Explain the assessment process (if applicable).
Include what families should expect, such as interviews, testing, or a classroom visit.
Example: “As part of the application process, we assess each student to better understand their academic needs. This may include:
An academic assessment for grades K-12
A shadow day (optional) for students to experience our classrooms.”
Step 5: Parent or Family Interview
Highlight that this is a chance for mutual discovery, not just evaluation.
Include how the interview is conducted (in-person or virtual).
Example: “We look forward to getting to know your family during our admissions interview. This informal meeting helps us learn more about your goals and answer any remaining questions.”
Step 6: Admissions Decision
Explain how decisions are communicated (e.g., email, phone, portal).
Mention the typical timeline for notification.
Example: “After completing the admissions process, families will receive an official decision via email within two weeks. Accepted families will receive instructions on the next steps to enroll.”
Step 7: Enrollment
Provide information on how to secure a spot (e.g., deposit, forms, deadlines).
Example: “Welcome to the [School Name] family! Once accepted, secure your child’s enrollment by submitting the enrollment contract and deposit by [date].
3. Include a Helpful FAQ Section
Address common concerns, such as:
Application deadlines
Age requirements
Transfer student policies
Financial aid opportunities
Make this section expandable or collapsible for easy navigation.
4. Highlight Key Dates and Deadlines
Include a timeline of application deadlines, open house events, and enrollment periods.
Example: Key Dates:
Priority Application Deadline: January 15
Open House: November 10 and December 5
Final Enrollment Deadline: March 30
5. Make It Easy to Take Action
End with a clear call to action and links to:
The application form
Scheduling tools
Admissions office contact information
Example: “Let’s get started! Apply now or contact our Admissions Office at [email address] or [phone number]. We’re here to help every step of the way.”
6. Use Egnaging Visuals
Include photos or videos of happy students, welcoming teachers, and your campus.
Use icons to represent each step of the process for a visually appealing layout.
Summary
By creating a clean, structured, and welcoming page, you'll help parents feel more confident in their decision and navigate your process with ease. Ready to start building your independent school admissions process page? Below is an outline of the main sections you will want to include.
Sample Tuition Page Layout:
Header: “Join Our Community: Admissions at [School Name]”
Section 1: Welcome message and why your school is a great fit.
Section 2: Numbered Steps to Admission (1. Inquire, 2. Visit, 3. Apply, etc.)
Section 3: FAQ or Key Dates.
Section 4: Call to Action with links to forms, tour scheduling, and contact information.
Want More?
This post is a part of a series, “Creating A Delightful User Experience”, designed to help independent school marketers craft compelling and meaningful content on the pages that matter most to your prospective parents.