How to Create a Delightful Visit Page

An effective "Visit" page for your private school's website should invite prospective families to experience your school firsthand, make scheduling a visit easy, and highlight what makes a visit worthwhile. Here's how to structure and write the content:

1. Start with an Inviting Introduction

• Use warm and engaging language to welcome visitors.

• Highlight why visiting your campus is the best way to experience your school’s unique offerings.

• Example: “There’s no better way to discover what makes [School Name] special than by visiting our campus. Come meet our passionate educators, explore our state-of-the-art facilities, and see our students in action. We’d love to welcome you to our community!”

2. Offer Flexible Visit Options

• Provide different ways families can visit, such as:

• Personalized Campus Tours – One-on-one tours for a customized experience.

• Open Houses – Group events with presentations and opportunities to meet teachers and students.

• Virtual Tours – A convenient option for families unable to visit in person.

• Example: “We offer several ways to explore our school:

  • Private Tours: Schedule a personalized visit with one of our admissions counselors.

  • Open Houses: Join us for an event filled with opportunities to interact with faculty, students, and current families.

  • Virtual Tours: Experience our campus from the comfort of your home through an interactive online tour.”

3. Highlight What Visitors Can Expect

• Provide a sneak peek of what families will see and do during their visit. Tailor this to your school’s strengths, such as:

  • Meeting teachers and administrators.

  • Observing classes in session.

  • Exploring your campus and facilities.

  • Learning about your school’s programs and values.

• Example: “During your visit, you’ll:

  • Tour our classrooms, labs, and sports facilities.

  • Meet our talented teachers and hear about their innovative approaches to education.

  • See our students engaged in hands-on learning, collaboration, and creativity.

  • Get answers to all your questions about academics, extracurriculars, and affordability.”

4. Provide a Simple Scheduling Process

• Include a clear call to action with links or buttons for scheduling visits.

• Mention how families can prepare for their visit (e.g., bring questions, prepare to spend about an hour, etc.).

• Example: “Ready to visit? Scheduling is simple! Click below to book your visit online or contact our admissions office at [phone number] or [email address]. We recommend planning for about 60 minutes for a full tour.”

  • Button Ideas:

    • Schedule a Tour

    • Join an Open House

    • Take a Virtual Tour

5. Include the Important Details

• Address practical concerns like:

• Location and parking information.

• Accessibility accommodations.

• Directions to the admissions office or check-in area.

• Consider including a map or a downloadable guide.

• Example: “We’re located at [Address], just minutes from [landmark]. Visitor parking is available near the main entrance, and our admissions team will greet you at the front office. If you have specific accessibility needs, please let us know—we’re happy to accommodate.”

6. Create Anticipation for the Visit

• Encourage families to think about how the visit aligns with their goals.

• Mention how the visit can help them make an informed decision.

• Example: “A visit to [School Name] is more than a tour—it’s an opportunity to picture your child thriving in an environment that nurtures growth, curiosity, and achievement.”

• Bonus: Schedule visit reminders (text, email, letter) that provide further opportunities to build anticipation for the family.

7. Add Testimonials and Quotes

• Include a testimonial or quote from a current parent or student about how their visit helped them choose your school.

• Example: “When we visited [School Name], we immediately felt at home. Seeing the students and teachers interact so warmly made our decision easy.” – [Parent Name]

8. End With a Clear Call To Action

• The golden rule of marketing! Always include the Call to Action (CTA).

• Reiterate how easy it is to visit and the benefits of doing so.

• Example: “Come see what makes [School Name] an exceptional choice for families. Schedule your visit today—we can’t wait to meet you!”

Summary

This page is a personal invitation into your ‘home’. By creating a clean, structured, and welcoming page, you'll help parents feel more confident in their decision to invest their time in checking out your school. Ready to start building your independent school visit page? Below is an outline of the main sections you may want to rely on.

Sample Tuition Page Layout:

Header: “Visit Us at [School Name]”

Section 1: Warm introduction and value of visiting.

Section 2: Flexible visit options (Private Tour, Open House, Virtual Tour).

Section 3: What to expect during a visit.

Section 4: Scheduling process and links to book a tour or register for an open house.

Section 5: Practical details (location, parking, accessibility).

Section 6: Testimonial or parent/student quote.

Footer: Call to action with contact information.

Want More?

This post is a part of a series, “Creating A Delightful User Experience”, designed to help independent school marketers craft compelling and meaningful content on the pages that matter most to your prospective parents.